From system limitation to business enablement.

Würth Svenska AB:s sales organization uses an integrated sales support system to quickly access product and pricing information during customer meetings.
The tool is business-critical and essential for providing accurate information and comparing alternatives in real time.
However, during larger inquiries and orders, clear performance challenges emerged - effectively slowing down the cutomer dialogue.

The challenge

A technical analysis quickly identified the root cause: the integration layer processed product lookups sequentially - one at a time.

This means that:

• Each lookup had to complete before the next could begin
• Waiting time accumulated for every additional item
• Response time increased proportionally with the number of lookups

The architecture was fundamentally sound. However, it was not optimized for real-world usage scenarios, where multiple products often need to be compared simultaneously.

The challenge therefore became clear - significantly reduce response time without:

• Increasing load uncontrollably on underlying systems
• Creating instability
• Compromising data quality or traceability

The solution

Axonis redesigned the integration handling and introduced parallel processing of product lookups instead of sequential execution.

The new model:

• Enables multiple lookups within controlled parameters
• Balances system load toward underlying systems
• Ensures robust error and timeout handling
• Utilizes a caching layer to accelerate repeated queries
• Maintains full data integrity

The focus was not solely on speed, but on creating a more scalable integration architecture aligned with real usage patterns.

Results

With the new solution, response time for larger product lookups was reduced by approximately 93% .

This resulted in:

• Significantly shorter waiting times during customer meetings
• Substantially improved scalability
• Stable performance even for large quotations and orders

For the sales team, this means:

• Pricing and product information effectively in real time
• Smoother, more professional customer interactions
• The ability to compare alternatives directly within the dialogue
• Focus on the customer's needs - not the system's limitations

The technical improvement thus became more than an optimaztion - it became a tangible business enabler.